Americans are discovering the joy of a true pint of beer

AT THE BARSUS of the United Centre, a sports arena on the near west side of Chicago, the default drink available is Modelo, a Mexican lager that in May became . But a popular alternative is a craft beer sold in cans from a fridge behind the bar, called “Tropical Beer Hug”. Adorned with a picture of a cartoon bear wearing sunglasses, the marketing is memorable. But to your British correspondent, the more striking part is the size of the cans. Each one contains 19.2 customary fluid ounces of beer. That is 568ml in metric measures. But more importantly, it is 20 Imperial fluid ounces, known in Britain, Ireland and a few other former British territories as “one pint”.In the past five years or so, the 19.2oz can of beer has soared in popularity across America. According to data analysed by Molson Coors, a big brewing firm, pint cans now make up 92% of craft beers sold in individual cans in convenience stores, up from less than 10% six years ago. Though most beer sold in shops is still in 12oz six-packs, and in 16oz measures (an American “pint”) in bars, the true British pint has crowded out other heftier-sized brews, at least when it comes to craft beers. Besides convenience stores, the format is becoming ubiquitous at America’s music festivals, sports events and other places where customers have to pick up a drink and carry it around.