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Bertoletti won in a tight, 10-minute race, the first since 2015 that wasn't won by famed hot dog consumer Joey Chestnut.
Some small business owners said they plan to close during the two-day event, but others are excited about the race and the boost in pedestrian traffic that could bring more sales.
One study says Chicago got an ‘‘economic impact of $109 million from the [2023] event . . . plus an estimated $24 million worth of publicity.’’ But at what cost?
Civic boosterism can’t be the fuel for a successful event.