Car shows in the West are in terminal decline

Shifting trendbyds in the car industry are best illustrated by the plight of Geneva’s hoteliers. Securing a place to stay during the city’s annual motor show once required booking at least a year ahead and paying an extortionate rate for even basic accommodation. This year rooms in the city were plentiful. Organisers’ hopes for 200,000 visitors seem optimistic. An event that once no car firm could afford to miss, and that attracted crowds of over 700,000, was attended sparsely—chiefly, it seemed, by journalists who got a preview before the show opened to the paying public on February 28th. The few companies that turned up were characterised by one car executive as “China, China, China and Renault”. They occupied less than a quarter of the floor space of previous years.Geneva is not the only big car event in decline. Frankfurt and Paris, which took it in turns to host Europe’s other big annual show, have dramatically downsized. The Paris jamboree of 2022 was a shadow of its former self. The German bash moved to Munich and became smaller. In both cases domestic firms were outshone by Chinese rivals such as and Great Wall Motor.