Cannes kicks off a brighter blockbuster season

Backstage, things look bleaker


  • by
  • 07 1, 2021
  • in Business

LAST SPRINGF at the Palais des Festivals in Cannes couture-clad film stars gave way to camp beds and showers. When France went into lockdown and the city’s film fete was postponed, then cancelled, the glitzy events space became a homeless shelter. This year’s bash, which begins on July 6th, offers a dose of Hollywood escapism. Screenings will be indoors, at full capacity. Stars will strut the red carpet (with designer face-masks and whiff of disinfectant the only giveaways). Yet backstage, covid-19 has changed the film business for good.Few industries were hit as hard. In 2020 global box-office takings fell by 80%, to $7.9bn. Still, the show has gone on. In China, the world’s biggest market, theatres are nearly as busy as in 2019. Though America’s reopening has been slower, “9”, the latest “Fast and Furious” film released on June 25th, took $70m in the best opening weekend since 2019. A pile-up of delayed blockbusters, from Spiderman to James Bond, will tempt audiences to return all year.

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