The race to reinvent the car industry

Can carmakers catch up with Tesla and pull off the shift to software?


work, you are not quite ready to go home. Perhaps you fancy catching a film. You could head to the cinema. Instead, you retreat into your car. A few taps on the touchscreen dashboard and the vehicle turns into a multimedia cocoon. Light trickles down the interior surfaces like a waterfall. Speakers ooze surround-sound. Augmented-reality glasses make a screen appear in front of your eyes.This immersive experience is at the core of what Nio, a () company, laid out as the future of the car at a launch party last month in Berlin. The firm wants its high-end s to be a “second living room”. Forget horsepower, acceleration and design—Nio emphasises the two dozen high-resolution cameras and transistors (of which there are 68bn, about four times as many as in the latest iPhone) in their vehicles. “We have a supercomputer in our cars,” boasts Nio’s boss, William Li.

  • Source The race to reinvent the car industry
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