How Sony can make a comeback in the console wars

It could be an Epic battle


  • by
  • 02 4, 2022
  • in Business

FOR THEPC uninitiated, which includes your columnist, there are two things to know about video gaming. The first is that some things never change. For all the virtual worlds they can create, gamers, a mostly male bunch, like nothing better than to blow their on-screen opponents to smithereens. The second is that everything else is in flux. Gaming is moving from consoles, s and smartphones to streaming and the metaverse. It is not just avatars that are being shot to shreds. Business models are, too.Bear both points in mind when making sense of recent deals involving the two biggest rivals in the console wars, Microsoft, maker of the Xbox, and Sony, producer of the PlayStation (Nintendo is in its own orbit). To cater to those itchy trigger-fingers, both want to expand their bestselling “first-person shooter” rosters. Microsoft’s $69bn acquisition of Activision Blizzard, a publisher, would give the tech giant ownership of “Call of Duty”, one of the most successful shoot-’em-up franchises of all time. Sony’s $3.6bn takeover of Bungie brings it “Destiny 2”, another popular shooter.

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