Do not bring your whole self to work

first became fashionable a decade ago is everywhere. “Bring your whole self” is one of four values that British Land, a property developer, trumpets on its website. Quartz, a publisher, ran a workshop last year called “How to navigate the whole-self workplace”. “Your whole self is welcome here,” pledges , a bank, to prospective employees. (Whole Foods uses the phrase on its global careers site, too, but it has a decent excuse.) There are spin-off selves. Workday, an enterprise-software firm, wants its employees to be their “best selves” at work. Finn, a classified-ads site in Norway, is hiring for a compensation and benefits specialist who loves to bring their “full self” to the office. Key, an American bank, prefers to use the term “authentic self”. The idea that unites these phrases is that employees need not pretend to be someone they aren’t. Instead of having a workplace persona and a non-workplace persona, people can just relax and always be themselves.