Generative AI generates tricky choices for managers

The remarkableAILLMAIGPTLLMIKEA capabilities of generative () are clear the moment you try it. But remarkableness is also a . Working out what to do with a new technology is harder when it can affect so many activities; when its adoption depends not just on the abilities of machines but also on pesky humans; and when it has some surprising flaws.Study after study rams home the potential of large language models (s), which power s like Chat, to improve all manner of things. s can save time, by generating meeting summaries, analysing data or drafting press releases. They can sharpen up customer service. They cannot put up bookshelves—but nor can humans.