CNN+ enters the streaming business at a newsy moment

The war in Ukraine has got people glued to their screens


  • by
  • 03 19, 2022
  • in Business

“IT MAY NOTCBSTVCNN be good for America, but it’s damn good for ,” said Leslie Moonves, the network’s then boss, of Donald Trump’s presidential candidacy in 2016. Ratings soared under Mr Trump, and slumped when he left the stage. Now war has people tuning in again. Since Russia invaded Ukraine, cable-news channels’ audience share in America has nearly doubled, to 12%, reckons Inscape, a data firm—heights last recorded when the Capitol was stormed in January 2021.America’s original Cable News Network hopes to sate this hunger with a new format. + will launch in America on March 29th, with an international roll-out to follow. For $5.99 a month viewers will enjoy live streams of on-demand news and documentaries, plus interactive features (like the chance to submit questions to interviewees).

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