Netflix takes a swing at live sport

A celebrity golf tournament could tee up something bigger


  • by
  • 11 14, 2023
  • in Business

From Korean horror to Palestinian romance, Netflix covers every genre—almost. Among tens of thousands of hours of video on its servers, the world’s largest streaming platform has long ignored the category that draws bigger audiences to television than anything else: live sport.That changed at 3pm on November 14th in Las Vegas with the Netflix Cup, a celebrity golf tournament which was streamed live to the company’s 250m subscribers. The unconventional show, featuring teams made up of professional golfers and Formula One racing drivers, was billed as a one-off. It may turn out to be a warm-up for something bigger.

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