Western firms’ thorny Russian dilemmas

“ONE SHOULD not condemn companies that decide to stay in Russia as financiers of Putin’s war,” says Michael Harms, head of Germany’s Eastern Business Association, a lobby group. As long as they don’t violate Western sanctions it should be up to them whether they stay in Russia or leave. Metro and Globus, two big German supermarkets, have so far opted to stick around. They say they do not want to let down their staff or innocent Russian shoppers, who need their groceries. Henkel has frozen new investments in Russia but not its sales of laundry detergent and other essentials. Bayer, another German giant, will keep selling both its medicines and, for now, its seeds. Procter & Gamble, an American consumer-goods behemoth, has stopped advertising in Russia but many of its brands remain available there.Western companies in Russia can be divided into four categories. First are firms whose business is subject to Western measures. These comprise the makers of some microchips or any type of dual-use technology (including things like artificial intelligence or cryptography). They have no choice but to pull out. The second group encompasses companies such as Volkswagen, Europe’s biggest carmaker, which stopped production in Russia because the war, and the West’s response to it, disrupted its supply chains. Next are firms such as Coca-Cola and Pepsi, two makers of soft drinks, and McDonald’s, a fast-food chain, which have suspended operations in Russia to signal their horror at the invasion. The last lot are the remainers.