Media companies club together for a joint sport-streamer

MORE THANTVTVESPNWBD 100m Americans will tune in on February 11th to the Super Bowl, the biggest event in the country’s sporting calendar—and in its television schedules. In 2023 the audience for the football game (the American sort) was more than double that of the next-most watched broadcast that year. Although much viewing has migrated to streaming platforms, when Americans want to watch sport, old-school “linear” is where they go.Is that about to change? On February 6th three of America’s biggest sports programmers—Disney (home of the sport network), Fox and Warner Bros Discovery ()—unveiled a plan to bring their most valuable content to a new platform. The as-yet-unnamed streamer will launch this autumn, showing everything from American football to the tennis at Wimbledon. If it succeeds it could be a game changer for the media business.