Facebook sells subscriptions as the ad business stumbles

Meta joins Twitter and Snap in introducing a paid tier


  • by
  • 02 22, 2023
  • in Business

“It’s free and always will be,” Facebook vowed on its landing page for nearly a decade. The world’s largest social network still is. But from this week its users and those of its sister app, Instagram, will have the option of paying $11.99 a month for a “verified” account, buying them better customer service, more widely distributed posts and a blue badge next to their name.The subscription is the latest example of a growing trend. Last June , a messaging app popular among 20-somethings, launched a $3.99 plan called Snapchat+. In December Twitter relaunched Twitter Blue, an $8-per-month service. Like Meta’s offering, both offer an assortment of perks, the most significant being a more prominent place for the user’s posts in the feeds of others.

  • Source Facebook sells subscriptions as the ad business stumbles
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