Inside Ukraine’s war economy

the Instagram profile of Kachorovska, a clothing company in Ukraine, and one can spot the precise moment that . Stylish photography of long legs and high heels gives way to walls of text calling for action and donations, and unglamorous images of shoemakers in baggy clothing. The firm has teamed up with other outlets to produce 1,000 pairs of boots for soldiers every week.“For army boots you need very thick leather,” explains Alina Ocheretiana, the owner. The stuff she uses for women’s boots is not up to scratch. So other companies make the parts of the shoe; her workers sew them together. The gear will be shipped across the country to branches of Ukraine’s , which are sending their orders via private message on Instagram. Thanks to a crowdfunding campaign, Kachorovska can continue to pay its workers while providing the boots free of charge.