Is investing in Twitter a meme too far for Elon Musk?

WHAT WILL he do with it? That was the big question after Elon Musk let it be known on April 4th that he had amassed a stake of 9.2% in Twitter, making him the social-media firm’s largest shareholder. Will the world’s richest man buy more shares or even take Twitter private? Will the take a hands-on role in Twitter’s management? Will the libertarian troll push to bring back Donald Trump, kicked off the platform after inciting an assault on the Capitol in January 2021? Speculation mounted after Twitter said a day later that Mr Musk would join its board.As is his wont, Mr Musk will reveal his plans in his own time and probably in his own tweets to the 80m people who follow him on the platform (not many fewer than followed Mr Trump before he got the boot). In posts published before he announced the investment, he complained that Twitter “serves as the de facto public town square” but fails “to adhere to free-speech principles”. He urged the company to open up the algorithm that decides which tweets users see. In light of his well-documented sympathies for cryptocurrencies and their underlying technology, the blockchain, he could try to turn Twitter into a decentralised service controlled by users.