A Belgian company wants to create woolly-mammoth burgers

Just a strandDNAPCRPCRDNA of Elvis’s hair would do. Pluck out his and it could be copied millions of times using a technique called the polymerase chain reaction (). That was the business plan pitched in the 1990s by Kary Mullis, an American biologist. Mullis had helped develop in the 1980s; in 1993 he shared a Nobel prize. “StarGene”, as his company was known, hoped to make money by selling jewellery stuffed with celebrity .