Making money from Nelson Mandela’s name

ONE ROOMNMF is named “Rolihlahla”, his forename at birth. Another is “46664”, his prison number on Robben Island. A third is “Madiba”, his clan name. And the most luxurious suite? That is simply “Mr President”.Sanctuary Mandela, a boutique hotel that opened in September, is evidence of the power of the brand built around Nelson Mandela, South Africa’s first democratically elected president. The hotel is owned by the Nelson Mandela Foundation (), a charity established by Mandela when he stepped down.